Cake Business Coaching for cake makers
who want MORE from their business.
There could be more possible for your cake business than you think!
More opportunities. Better-fit customers. More of the cakes you actually WANT to make. More control over your time. More money from the work you do.
Whether you're starting your cake business or ready to take an established one further, I'll help you build a business you're genuinely proud of.
✔️ You know how to make a great cake... but pricing it, marketing it, selling it and actually making money from it feels like a completely different skill set.
✔️ You work out what you SHOULD charge for an order... then knock a bit off because you're worried they'll say no.
✔️ You're saying yes to cakes you don't really want to make because turning down an order when you don't know where the next one is coming from feels terrifying.
✔️ You're posting on Instagram, but still getting enquiries from people who disappear the minute you tell them the price.
✔️ You're working evenings and weekends, missing time with family and wondering how everyone else seems to fit it all in.
✔️ You can have a really busy month and STILL wonder where all the money has gone.
✔️ You know you're good at making cakes - but you see other cake makers getting the customers, opportunities and recognition you'd LOVE and wonder what they're doing differently.
Ready to see what else could be possible?
Here's how I can help you...
Here's how I can help you...
NEW ‘Foundations’
“I started working with Kate before setting up and it was the best decision ever!”
Katerina: Floc Bakes
You've been thinking about starting your cake business for months (maybe even years), but every time you think about actually doing it, another question pops into your head.
Do I need to register my kitchen before I can sell a cake?
What insurance, food-safety paperwork and certificates do I actually need?
How on earth do I work out what to charge without plucking a number out of thin air?
Do I need a website? Instagram? Terms & Conditions? A separate bank account?
Where do I find my first customers - and what do I say when a complete stranger actually asks to BUY something? 😂
And what am I supposed to be doing about tax, HMRC and keeping track of the money?
Foundations is my 10-week Start Your Cake Business programme, taking you step-by-step through the BUSINESS side of turning your cake skills into something people actually pay you for. From getting properly set up and pricing your cakes to finding customers, taking orders and getting organised.
Maybe this is the sign you've been waiting for to stop thinking about starting your cake business - and actually start it.
‘The Club’
“It’s like having support on tap, a sounding board for ideas and a whole community backing you”.
Allanah : Something Blue Bakery
Already up and running, but know your cake business could be working SO much better for you?
Maybe you want to make more from the orders you're already taking. Attract customers who actually value what you do. Get your evenings back. Find new opportunities. Or simply stop second-guessing every business decision you make.
The Club is my ongoing business coaching community for cake makers who want MORE - and are ready to actually make it happen.
Inside, you'll get:
Regular coaching and expert business training to help you tackle the things that actually affect your cake business - from pricing and profit to marketing, customers, systems and growth.
Direct access to me when you're stuck on a decision, need another pair of eyes on something or simply can't work out what to do next.
Practical support to help you IMPLEMENT what you're learning - rather than saving another training to watch “one day”.
Planning and accountability so the things you keep saying you'll sort out - your prices, website, systems, marketing, finances - actually get done.
A private community of 100+ cake makers who understand the wins, wobbles and weirdness of running a cake business because they're doing it too.
Support to help you build YOUR version of success - whether that's more profit, better-fit customers, exciting opportunities, fewer working hours or something completely different.
“The Club has genuinely changed how I run my business. I no longer feel like a hobby baker, I am a proud business owner that is continuing to grow.”
Trish : Sweetella Bakes
Kate Tynan - Award Winning Cake Business Coach
D’Licious Magazine Cake Business Coach Of The Year 2025
’Thrive’
With 1:1 Cake Business Coaching
“If you’re thinking of working with Kate, I would say - do it!.”
Chinelo : Good Cake Day
Sometimes you don't need more information. You need someone to look at YOUR cake business, YOUR goals and YOUR numbers and help you work out exactly what needs to happen next.
Maybe you want to significantly increase what you're earning without filling your diary with more cakes. Reposition your business to attract a completely different customer. Increase your prices or average order value. Become known for a particular style. Create another income stream. Get out of your employed job. Work fewer days. Or take a business that's already doing well and see just how far you could take it.
That's what Thrive is for.
Over four or seven months, we'll work closely together on the specific changes that could make the biggest difference to YOUR business.
We'll dig into the numbers, your pricing, customers, marketing, offers, systems, business model, confidence and decision-making - whatever actually matters for where you're trying to go - and turn that into a clear, focused plan.
You'll have an experienced cake-business coach in your corner to challenge your thinking, spot opportunities you might not see yourself, help you make the difficult decisions and keep you moving when it's much easier to stay exactly where you are.
No generic blueprint. No telling you what your cake business “should” look like.
Just highly personalised 1:1 coaching, strategy and support - rooted in positive psychology and built around the business and life YOU actually want.
If you're ready to make meaningful changes and want someone properly in your corner while you make them happen, Thrive could be your next step.
“The investment I made working with Kate is the best decision I’ve ever made.”
Katerina : Floc Bakes
FFCA Certified Positive Psychology Coach
Cake Business Coaching Rooted In Positive Psychology
We’ll work with your personality, strengths and values - not against them!
Because the best strategy in the world is useless if it requires you to run a business you hate.
‘The Pantry’
Low Cost Cake Business Tools
“The pricing calculator is a game changer!”.
Beth : Beth Bakes
In The Pantry you'll find low-cost, downloadable tools and templates designed specifically for cake businesses - so you don't have to spend hours building spreadsheets, systems and paperwork from scratch.
Need to work out what you should actually be charging for a cake? Get on top of your business finances? Sort your T&Cs? Make your enquiry and booking process less chaotic? There's probably something in The Pantry that can help.
You'll find tools for cake pricing, finance and tax planning, systems and processes, terms & conditions, marketing and more - plus recipe e-books from the Little Button Bakery archives.
‘CakeWorking’
CakeWorking
Coworking For Cake Makers
Various Dates Throughout The Year in Manchester
Running a cake business can be pretty lonely. And when there are cakes to make, customers to reply to and orders to organise, the things you want to do for your BUSINESS somehow keep getting pushed to next week.
Cake Working is your chance to change that.
Come and spend the day with me and a group of other cake makers, getting the things you've been putting off actually DONE.
Update your website. Plan your content. Sort your finances. Write those emails. Work on your pricing. Build that new offer. Or finally tackle whatever has been sitting on your to-do list for the last three months.
A whole day away from the cakes, the kitchen and the distractions — with good company, dedicated time to focus and me there to help when you get stuck.
“What a brilliantly organised and productive day that was! Welcome gifts, coffee and pastries, and at least three hours of focused working time with valuable Q&A sessions in between to pick Kate’s brains. I left feeling inspired and already booked in for the next one!.”
Katerina : Floc Bakes
Some cake business tools you might like…
Visit ‘The Pantry’ to see the full range of tools on offer.
This cake pricing spreadsheet will save you so much time in the long run. It will calculate the cost all of your cakes and bakes accurately and effectively. It it the ULTIMATE spreadsheet for pricing your cakes with ease.
This is what it can do:
Cost 30 cake flavours in sizes 4”-14” (all editable for your own cake flavours and recipes)
Cost 20 homemade cake fillings e.g. American buttercream, Swiss meringue buttercream, lemon curd etc (all completely editable for your own fillings and recipes)
Cost 32 other bakes e.g. macarons, cookies, brownies, cupcakes etc (all editable for your own bakes and recipes)
It includes a % utilities costs on all of your recipes and this amount is fully editable for your own utility costs
It will give you batch costs and unit costs for all of your cake fillings so you can easily compare pricing of the different types of fillings
It will give you batch costs and unit costs of all of your other bakes which will help with pricing certain amounts for orders e.g. 12 macarons or 25 cookies.
You can edit all of the ingredients so if you are a gluten free or vegan baker, this will work for you too
There is a notes page at the beginning of the spreadsheet to explain how it all works and what to do
Once the spreadsheet has been completed, you can print one page summary sheets for all of your cake flavours, cake fillings and other bakes so you can quickly and easily compare the costs of each cake and bake you make.
These summary sheets can be printed off periodically for you to monitor cost increases throughout the year.
It is easy to complete as all formulas are locked and hidden and you can only fill in the parts you need to - you can’t make a mistake or mess it up!
This is for you if:
You want to properly work out the costs of your cakes for your business.
You want to really understand the costs of your cakes
You want to get your pricing right! Understanding your costs is key for this.
This is not for you if:
You are looking for a completely ‘done for you’ pricing spreadsheet. You will need to spend time inputting all of the ingredient information for your own recipes initially, but once this is done, you will never need to do it again
You don't care what your cakes cost and don’t want to know
You want to just pluck a figure out of the air for your cake prices!
The spreadsheet will be sent to you digitally once the order is placed. The download link expires in 24 hours so please download the file to your own computer once it comes through. It has been created on Microsoft Excel, so I can’t provide any guarantee it will work seamlessly on other platforms that may say they are compatible with Excel files, so please bear this in mind before purchasing.
I have put a huge amount of work into this spreadsheet for you to make it the best it can be and give you all of the information you need to run a profitable and successful cake business. I am confident you will love it, just as much as I do!
You will receive a PDF file digitally once the order is placed. The download link expires in 24 hours so please download the file to your own computer once it comes through. The links to all of the products are on the PDF file.
Please save a copy of the file to your computer so you can use and edit it yourself.
Please do not share the link to this product with anyone else. It is only for sole use by yourself. It is not to be replicated and sold as your own.
There are NO REFUNDS once this has been purchased as it is an instant download.
The price is inclusive of any VAT.
Keep track of the exact financial picture of your cake business every month including planning and saving for your tax payment and your yearly tax return.
View your monthly and yearly - fixed and variable expenses, your salary, your gross profit, your gross profit margin, your retained profit and how much you need to save for tax.
A video tutorial is included about how to use the planner.
Please note, this spreadsheet is for SOLE TRADERS not limited companies. If you are a limited company, I hope to release a version for you soon but this version will not give you the accurate figures you need to plan for tax.
This has been set up for UK businesses but you can change the tax free amounts and tax percentages to suit your own country if you are outside of the UK. You will receive two versions of the spreadsheet - April - March for UK businesses and January - December for most businesses outside of the UK. The currency is set to £ but just assume it is your own currency if not UK pounds.
If you want to keep a close eye on how your business is truly performing and carefully plan for tax, this is the tool you need. It has been verified by an accountant (Rachel at Account-Ant) that it gives the correct tax figure for sole trader businesses in the UK.
You will receive the file digitally once the order is placed. The download link expires in 24 hours so please download the file to your own computer once it comes through.
It has been created on Microsoft Excel, so I can’t provide any guarantee it will work seamlessly on other platforms that may say they are compatible with Excel files, so please bear this in mind before purchasing.
Please save a copy of the file to your computer so you can use and edit it yourself.
Please do not share the link to this product with anyone else. It is only for sole use by yourself. It is not to be replicated and sold as your own.
There are NO REFUNDS once this has been purchased as it is an instant download.
The price is inclusive of any VAT.
Make sure you have all bases covered with my editable full bundle of T&Cs. For wedding cakes, celebration cakes and cake stand/display item hire.
You will receive a comprehensive (15 A4 pages - all T&Cs are on one document) editable Word document that you can amend to suit your own business. Anything highlighted in yellow needs to be changed to match your business and anything else can be edited or deleted to suit. Please make sure my business name is completely removed from the document before you send it to your clients - that doesn’t look professional for me or you.
The wedding cake T&Cs (7 pages) cover; consultations, booking fees, payment schedules, alterations to orders, collection/delivery of cakes, allergens/dietary requirements, publication and promotional rights, cancellations, refunds and changes of date, complaints and COVID 19 restrictions.
The celebration cake T&Cs (6 pages) cover; booking process, booking fees, payment schedules, cake details, alterations to orders, collection/delivery of cakes, allergens/dietary requirements, publication and promotional rights, cancellations, refunds and changes of date, complaints and COVID 19 restrictions.
The display item hire T&Cs (2 pages) cover; hire conditions, deposits, hire charges, late return, loss or damage, publication and promotional rights, cancellations and refunds.
Not having T&Cs makes your business vunerable - it’s like a football match without any rules!
It will not only make you look more professional to have them in place, but it will give your customers confidence and peace of mind too.
You can add your own logo and business name to the file. I would them recommend saving it as a PDF which you can upload to your website and send out with every booking form. You do not have to have T&Cs signed to be legally binding but you do have to explicitly tell your customers to read them and make sure they are happy to agree to them.
If you are ever faced with a problem - go back to your T&Cs first.
It is always worth checking everything is up to date on your T&Cs every 6 months and make sure you send your clients the most up to date version as they can only be bound by the T&Cs they agreed to when booking. That’s why emailing them is the best idea as you have a paper trail and proof you sent them and they agreed to them.
The download link will expire 24 hours after it is first opened so please make sure you save it to your own computer to come back to later.
This file is for your personal and sole use. Please do not share these T&Cs with anyone else or try to sell them as your own. Thank you.
There are NO REFUNDS once this has been purchased as it is an instant download.
The price is inclusive of any VAT.
FREE Cake Pricing Calculator
You can also get my FREE Cake Pricing Calculator.
Work out what you should actually be charging for your cakes based on your ingredients, time, business costs and profit - rather than guessing, copying somebody else’s prices or simply hoping you’ve charged enough.
It’ll help you build prices that pay you for your time, contribute towards the cost of running your business and include profit too.
Enquire About Working Together
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(and a dash of humour sprinkled in along the way!).
