1:1 Cake Business Coaching With Kate Tynan
Personalised coaching for YOUR business, YOUR goals and the changes YOU want to make.
D’Licious Magazine Business Coach Of The Year 2025
FFCA Certified Positive Psychology Coach
You know you want MORE from your cake business. But you’re not quite sure how to get from where you are now to where you want to be.
You can have a packed week of cake orders and still wonder why there isn't more money left for YOU.
You're attracting enquiries, but not enough of them are for the cakes, budgets or customers you actually want.
You keep saying you want to increase your prices, change direction, launch something new or work fewer hours - but you're unsure which move makes sense for YOUR business.
You see other cake makers getting the customers, opportunities or recognition you'd love and wonder what they're doing differently.
You've got plenty of ideas for growing your business, but no one experienced to help you decide which ones are actually worth pursuing.
You keep making big business decisions alone and would LOVE someone who understands the cake industry to challenge your thinking and sense-check them with you.
This is where having someone properly in your corner can change things.
Thrive is my personalised 1:1 coaching for cake makers who are ready to make meaningful changes to their business - and want expert support working out what those changes need to be and actually making them happen.
When we work together, we'll look closely at YOUR business - not squeeze it into somebody else's blueprint.
We'll get clear on what you actually want your business to give you - financially, creatively and in terms of the life you want outside it.
We'll dig into your numbers. What you're charging, what things actually cost you, what you're making, what's most profitable and whether the maths stacks up against your goals.
We'll look at what you're selling and who you're selling it to. Are you attracting the customers, budgets and types of work you actually want? If not, what needs to change?
We'll examine your marketing and positioning. What are you known for? Are the right people finding you? Does what you're putting out into the world match the business you're trying to build?
We'll look at how you're actually running the business. Where are you losing hours? What could be simplified, systemised or stopped altogether?
We'll explore the opportunities you might not have considered yet - whether that's increasing your average order value, developing another revenue stream, building relationships with venues or businesses, repositioning your brand or doing something completely different.
And we'll work with your strengths, personality and values so the strategy we create is something YOU can actually implement and sustain.
Because the goal isn't to build the cake business I think you should have. It's to work out what YOU want - and help you make it happen.
Ultimately, it’s YOUR business we’re building. Not mine.
Working with me 1:1 is by application only - because Thrive isn't necessarily the right option for everyone.
The application helps me understand where your business is now, what you want to change and what you’d like to achieve, so I can make sure Thrive is the right level of support for you before we go any further.
So why work with me?
I’m not a business coach who decided cake makers looked like an interesting niche. I spent more than a decade running my own cake business before I ever started coaching other people to grow theirs.
So when you tell me about the customer who wants “just a simple cake”, the quote you're nervous about sending, the month that looked busy but didn't make enough money, or the opportunity you've been offered and can't decide whether to take - I get it.
But lived experience is only part of what I bring to the table.
The Credentials Bit…
🏆 D’Licious Magazine Cake Business Coach Of The Year 2025
🎓 FFCA Certified Positive Psychology Coach
🎂 10+ years running my own multi-award-winning cake business, Little Button Bakery
🏆 UK Cake Business Of The Year and three-time North West Wedding Cake Designer Of The Year
⚖️ Former Wedding Industry Awards judge in the cake category for four years
🎓 Upper Second-Class Honours degree in Business Studies
🥳 550+ cake makers coached through 1:1 coaching and The Club since 2022
But Here’s What REALLY Matters...
I understand cakes. I understand business. And I understand that the person running the business matters just as much as the strategy.
I'm not going to hand you a blueprint based on what worked for Little Button Bakery and tell you to copy it. And I'm not coaching you from a business textbook either.
I bring together real cake-industry experience, business knowledge and evidence-based positive psychology coaching to help you make better decisions for YOUR business.
Because I don't want to help you build something that simply looks successful from the outside. I want you to build a cake business that works financially, works for the life you want and that you're genuinely proud to call yours.
Sound like your kind of cake business coach? Let's talk.
Laura - Wilde Cake Studio
“What can I say, having Kate as my business mentor is literally the best decision I’ve made.
She is a fountain of knowledge and your biggest cheerleader. She is supportive & honest. She’s supported me in every aspect of my business.
I now have more confidence in my pricing, I am securing much larger orders, and I now have structure, time, knowledge and space to grow.”
Ways To Work With Me
Tasha - Tasha’s Sugar Art
“Kate has been amazing from day one. Her warm but no nonsense approach is just what I needed to get my self and business back on track!
Not only has Kate helped me with my business she has really given me confidence and self belief that I am great at what I do and what ever you put your mind, time and energy into you can achieve your dreams!”

