Your cake business is making money.
But is it making enough for YOU?
Let's give your cake business profitability a BOOST!
You've built a cake business. You've got customers…
…you're getting consistent orders and you've put an enormous amount of time and effort into developing your skills.
But when it comes to the financial side of things, how confident are you that your cake business is actually giving you what you want?
Maybe you know you need to increase your prices, but you're worried customers won't pay them. Perhaps you think you need more orders, but you're already struggling to fit everything into your week.
Or maybe you're making a reasonable amount of money, but you'd love to understand how to make your business more profitable without automatically taking on more work.
What if you could stop guessing and start making decisions based on what YOUR business actually needs?
That's what BOOST! is all about.
A five-month, practical group coaching experience for established cake makers who want to understand their finances, take control of their profitability and build a business that supports their personal financial goals.
Starting January 2027.
Join the waitlist to be the first to hear when enrolment opens for BOOST! this November.
Imagine your cake business by summer 2027…
You know exactly how much you want to pay yourself each month, and you've worked out what your business needs to bring in to make that happen.
You understand your numbers. You know what your time is worth, you've reviewed your prices and you've established a minimum charge that makes financial sense for your business.
You've taken a proper look at the products you sell, worked out which ones are worth your time and made some decisions about what you want to focus on.
And rather than simply hoping you'll get enough orders to make the money you want, you know how many orders you actually need, what they need to be worth and whether you can realistically fit them into your working week.
No more guessing whether you're charging enough or hoping the money will add up at the end of the month.
Maybe you've increased your prices. Maybe you've stopped offering products that take hours to make but barely contribute to your profits. Perhaps you've found ways to work more efficiently or identified opportunities to earn more without filling every available hour with cake orders.
Your version of a profitable cake business won't look exactly like anybody else's.
You might want to pay yourself £1,000 a month while working around your family. Or you might be aiming for £3,000 a month and be building towards a full-time income. Or you might want something completely different.
There is no right or wrong.
What matters is understanding what YOU want your business to give you, working out what needs to happen to make that possible and having the confidence to make decisions based on your own numbers.
And the exciting bit?
By summer, you won't just have a plan. You'll already have started making changes to your business to move towards it.
A busy cake business isn't necessarily a profitable one!
You can have a diary full of orders, customers who love your cakes and a business that looks successful from the outside.
But that doesn't automatically mean you're making the money you want.
96%
That's how many of my 1:1 coaching clients whose onboarding questionnaires I analysed (over 50 of them) identified a challenge or goal relating to pricing, profitability or understanding and planning their business finances.
And I've seen those challenges come up time and time again - not just with my 1:1 clients
Cake makers who know they'd like to earn more, but aren't sure how much more they need to charge. Others who think taking on extra orders might be the answer, but haven't worked out how many they'd actually need.
And often, they're so busy making cakes that they haven't had the opportunity to properly look at whether their business is working financially.
Does that sound familiar?
The answer isn't necessarily to make more cakes or put your prices up. It's to understand what YOUR business needs to become more profitable.
And that's exactly why I've created BOOST!
To give established cake makers the knowledge, practical tools and support to understand their finances, make informed decisions and start building businesses that reward them for the hours they put in.
Because you deserve to know whether all that hard work is actually paying off.
Sometimes, making more money isn't about making more cakes…
“I thought I was already doing all the right things and I was already very busy with clients. However I was working all the hours, having no time to spend with my children or socialise, and with no money to show for it either.
I implemented minimum order charges for both wedding and celebration cakes and almost instantly attracted higher end clientele. I no longer feel obliged to take on the smaller orders that have me working for minimum wage or less.”
Claire - Claire Lawrence Cake Design
So, what will we be working on during BOOST!?
Over five months, we'll work through the financial side of your cake business together, one step at a time.
Each month builds on the last, with live training, practical tools, tasks to complete in your own business and group coaching to help you put everything into action.
This isn't about sitting through five months of training and coming away with a notebook full of ideas you never get around to implementing!
It's about understanding YOUR numbers, making strategic decisions and taking action as we go.
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Before we can make your business more profitable, we need to understand where you are right now.
We'll look at your income, expenses, turnover and profit, helping you understand what your business is actually earning and where your money is going.
You'll start identifying the areas that might need attention and build a clearer picture of your current financial position.
Your focus this month: Getting a handle on your business finances and understanding your starting point.
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How much is your time actually worth, and are you charging enough to account for ALL the hours you spend running your cake business?
We'll look at how you're spending your working hours, from baking and decorating to answering enquiries, marketing and administration. You'll track your time to understand how much work goes into running your business beyond actually making cakes.
We'll explore different ways to account for that time in your pricing, calculate your billable hourly rate and take a closer look at whether your current pricing reflects the time you're putting into your business.
Your focus this month: Understanding where your time goes, what it costs and whether your current pricing properly accounts for it.
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What do you actually want your cake business to give you financially?
We'll start by establishing your personal income goals, how much profit you'd like your business to generate and the turnover you'll need to achieve both.
Then we'll work backwards to calculate how many orders you'd need, what they'd need to be worth and whether those targets are realistic within the hours you want to work.
And if the numbers don't add up? That's valuable information too! It means we can start identifying what might need to change.
Your focus this month: Establishing your financial goals, calculating your desired turnover and understanding what it will take to achieve them.
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Now that you know what you want your business to earn, it's time to look at whether your current prices can help you get there.
We'll review your pricing calculations, costs and profit margins, and establish a minimum order charge that makes financial sense for your business and your goals.
We'll also explore where your pricing might need adjusting and how to approach those changes with more confidence, rather than automatically assuming customers won't pay more.
Your focus this month: Reviewing your prices, establishing your minimum charge and making informed decisions about what you need to charge.
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You've spent four months getting to grips with your finances, understanding your time, establishing your financial goals and reviewing your pricing. Now it's time to bring everything together!
We'll look at whether your current business model can realistically deliver the financial results you want and what might need to change if it can't.
That could mean streamlining your product range, improving efficiency, adjusting your prices, exploring additional income opportunities or changing how many orders you take on.
There won't be a one-size-fits-all answer. We'll focus on identifying the changes that make the most sense for YOUR business, your goals and the time you want to spend working.
Your focus this month: Bringing everything together into a realistic, actionable plan for building a more profitable cake business.
Is BOOST! right for you?
BOOST! is designed for established cake business owners who are already getting regular orders but want to make sure all that hard work is actually paying off!
BOOST! could be just what you need if...
✔️ You've got a steady stream of customers, but you're not entirely sure how much money you're actually making once everything is paid for.
✔️ You're confident in the quality of your cakes and have customers who are happy to pay for what you create.
✔️ You suspect you need to increase your prices, but you're not sure by how much or whether your customers will pay them.
✔️ You know how much you'd love to pay yourself each month, but you've no idea how much your cake business needs to turn over, or how many orders you'd need, to make that happen.
✔️ You're ready to get to grips with your numbers, make changes and take a more strategic approach to running your cake business.
But BOOST! might not be the right next step if...
❌ You're struggling to attract regular enquiries or turn those enquiries into paying customers.
❌ You're still developing your cake-making or decorating skills and aren't yet confident in the quality of what you're selling.
❌ Your website, social media presence, photography or overall business presentation needs significant improvement to attract the customers and prices you're aiming for.
❌ Your biggest challenges are marketing, visibility or getting your business established, rather than understanding your finances and improving profitability.
Why does this matter?
Because making your cake business more profitable isn't always as simple as increasing your prices.
Your products, positioning and the way you present your business all influence what customers are willing to pay. And if those areas need attention first, changing your prices alone isn't necessarily going to get you the results you want.
That's why BOOST! focuses specifically on the financial side of running your cake business.
And don't worry if you're unsure! When enrolment opens, I'll personally review every application to make sure BOOST! is the right investment for you and your business.
If there are other areas of your business that need attention first, you might benefit more from the wider business support available inside The Club or a more personalised approach through my 1:1 coaching.
What can you expect from BOOST!?
BOOST! isn't about watching a load of training videos, filling in a spreadsheet and being left to figure everything out yourself!
It's a five-month group coaching experience where we'll work through the financial side of your cake business together, one step at a time.
Here's what you'll get:
🚀 Monthly live training: Each month, we'll tackle a different area of your business finances, building on what you've learned the month before.
🚀 Monthly group coaching and Q&A: Bring your questions, challenges and calculations to our live sessions so we can work through them together.
All live sessions will be recorded, so if you can't make it live, you can catch up afterwards or revisit them whenever you need a refresher.
🚀 Practical tools and resources: You'll have access to spreadsheets, calculators and other practical resources, including tools to help work out your financial goals and calculate the turnover and orders needed to achieve them.
🚀 Support between sessions: You won’t need to wait until a live call to ask questions. There'll be a dedicated space to ask questions as you work through the programme.
🚀 Time to put it into practice: Each month, you'll have practical tasks to complete using your own business figures, so you're not just learning about profitability. You're actively working towards improving it.
And because every cake business is different, we'll be working towards YOUR financial goals, not somebody else's idea of success.
By the end of BOOST!, you'll have a much clearer understanding of your business finances and a realistic plan for making your cake business work better for YOU.
Hi, I’m Kate…
And I genuinely LOVE cake businesses.
I ran my own cake business for 11 years, so I know firsthand that there's a BIG difference between being busy making cakes and running a business that's actually making you money.
But my background in business goes back even further than that!
Before becoming a cake business coach, I studied Business Studies at university and worked as a business analyst. So understanding how businesses work, analysing numbers and using that information to make better decisions has been part of my world for a LONG time!
Since becoming a cake business coach, I've now supported 550+ cake businesses, helping cake makers understand their numbers, make more informed decisions and build businesses that work for THEM.
And do you know what I love most?
Helping someone go from feeling overwhelmed and unsure about their business to having that lightbulb moment when things finally start making sense.
Because behind every cake business is a real person with their own ambitions, priorities and ideas about what success looks like.
For some, it's being able to pay themselves a decent monthly income. For others, it's working fewer hours, spending more time with their family or building something that could eventually replace their full-time job.
And I LOVE helping cake makers work out how to make those ambitions a reality.
That's why I'm so excited about BOOST!
Because understanding your numbers isn't about becoming an accountant or spending your evenings buried in spreadsheets.
It's about having the knowledge and confidence to make decisions that help you build a cake business that's financially rewarding for YOU.
Real cake businesses. Real financial progress.
A clearer understanding of pricing and profit
“Kate has taught me the importance of cost management and pricing. Her expertise has helped me understand how to price my cakes and make a profit and I now have a clearer understanding of my finances ”
Lauren - Lauren Amy Cake Design
A planned 28% increase in hourly rate.
Pricing with purpose, not guesswork!
Through our work together, Charlie and I reviewed her financial goals and established that increasing her hourly rate by at least 28% would help her work towards the income she wants from her cake business.
Charlie - CK Bakes
Ready to give your cake business profitability a BOOST!?
BOOST! starts in January 2027, with applications opening this November.
For this very first cohort, there will be just 15 places available, with a special founding cohort price of £995 including VAT, or the option to spread the cost over seven monthly payments.
Because BOOST! is designed for cake makers at a particular stage of business, enrolment will be by application only.
I'll personally review each application, including taking a look at your business's online presence, to make sure BOOST! is the right fit for you and what you're hoping to achieve.
And if I think another type of support would be more beneficial right now, I'll tell you!
Want to be the first to know when applications open?
Pop your details below to join the BOOST! waitlist.
There's no commitment to join by adding yourself to the waitlist, but you'll be the first to hear when applications for the 15 places opens.
By signing up, you’ll also be added to my mailing list and will receive my weekly cake business tips newsletter but you can unsubscribe at any time.