FREE 4 Day Cake Business Reset
For Cake Makers 6 months+ Into Their Business
Monday 21st - Thursday 24th September
30 minutes live every day at 12pm GMT - or watch the replay if you can’t watch live
Want to make MORE money from your cake business in 2027 - without automatically making MORE cakes?
Spend four FREE days with me working out what your cake business needs to look like to give you the income, working hours
and version of success YOU actually want.
By signing up, you’ll also be added to my mailing list and will receive my weekly cake business tips newsletter but you can unsubscribe at any time.
You’ve already built a cake business…
You've found customers. Made the cakes. Learned a LOT along the way. And probably figured out approximately 7,392 things you had absolutely no idea you'd need to know when you first decided to start selling cake. 😂
But now you've been doing this for a while, perhaps you're starting to wonder...
How do I make this business work BETTER for me?
Maybe you want to make more money, but you don't particularly want to make another 10 cakes a month to do it.
Maybe you'd love more £750+ wedding orders instead of filling your diary with smaller ones.
Maybe you want to work three or four days a week instead of feeling like the business follows you around seven days a week.
Or maybe you want more of the customers, cakes and opportunities you actually get EXCITED about.
Because growing your cake business doesn't have to mean MORE cakes, MORE hours and MORE work.
There are other levers you can pull.
Your prices. Your average order value. What you sell. Who you sell it to. How you market it. The systems you use. The way you've actually built the business.
And there might be possibilities sitting inside the business you already have that you haven't spotted yet.
Imagine your cake business 6 months from now…
You're making the same number of cakes, but keeping more of the money.
You're getting more enquiries for the cakes you actually WANT to make, from customers who value what you do and are happy to pay your prices.
Your systems are giving you time back. You're saying no to work that doesn't fit. And you're making decisions based on where you want your business to go, rather than simply dealing with whatever comes next.
Maybe you're earning more. Maybe you're working less. Maybe you've increased your prices, changed what you sell, attracted completely different customers or created opportunities you haven't even thought about yet.
Your version of a better cake business won't look exactly like anybody else's.
And that's the exciting bit.
Because once you know what YOU want your business to give you, you can start working out what needs to happen to make it possible.
That's why I created
The Cake Business Reset
For four days, I want you to step away from simply doing the cakes and give the BUSINESS behind them some proper attention.
We’ll look at where your business is now, what you actually want it to give you, what could be possible - and what might need to change to get you there.
No 47-point to-do list. No trying to fix everything at once.
Just four days to understand your business better, spot the opportunities you might be missing and decide what deserves your attention next.
Here's what we're going to explore together…
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Before we decide where you're going, we need to know where you're starting from.
We'll look at four key areas of your cake business - Money, Marketing, Systems and Direction - so you can see what's already working well and identify the 1–3 things that could make the biggest difference.
Because your whole cake business probably isn't broken. There may just be a few specific things stopping it working as well as it could.
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Forget what Instagram says a successful cake business should look like. What do YOU actually want yours to give you?
How much money would you like it to pay you? How many days do you want to work? What kind of cakes do you want to make? What don't you want to do anymore?
And then we'll start putting some numbers behind it.
Want your business to pay you £2,000 a month while working three days a week? Great. What would actually need to be true for that to work?
How many cakes would you need to sell? At what average order value? Could you physically make them in the time you've got?
And if the maths doesn't work right now, that doesn't mean your goal is impossible. It means we get to explore what could change.
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Making more money from your cake business doesn't automatically have to mean squeezing more cakes into your week.
We'll look at the money already moving through your business and explore where there could be opportunities to keep more of it.
What difference could adding £100 to your average order value make over a year?
Could changing what you sell make more difference than simply selling more of it?
Could your pricing, costs or product mix be quietly limiting what the business can give you?
This isn't about chasing some enormous turnover figure. It's about making the business you've already built work harder for YOU.
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By now, you'll have a much clearer picture of what you want your business to give you - and where the biggest opportunities might be.
Now we turn that into a plan.
You'll choose the three changes that could make the biggest difference, decide which ONE deserves your attention first and work out what you need to learn, change or implement next.
Because you don't need to leave the Reset with another enormous list of things you should be doing.
You need to know what you're doing next - and WHY.
And more than anything, I want you to come out of these four days feeling EXCITED about what your cake business could become next.
By signing up, you’ll also be added to my mailing list and will receive my weekly cake business tips newsletter but you can unsubscribe at any time.
Hi, I’m Kate…
And I genuinely LOVE cake businesses.
I ran my own cake business for 11 years, and during that time I experienced the brilliant bits, the exciting bits, the exhausting bits and plenty of “What the hell am I supposed to do now?” bits too.
And one of the biggest lessons I learned was how valuable it was to have other people in my corner.
People who taught me business skills.
People who challenged me.
People who helped me see possibilities I couldn’t see myself.
People who encouraged me to step outside my comfort zone.
That support helped me grow my own business enormously.
And somewhere along the way, I realised just how much I LOVED doing the same for other cake makers.
Helping someone spot an opportunity they hadn’t considered. Untangling something they’ve been stuck on. Watching their confidence grow. And celebrating the wins when they do the thing they weren’t sure they could do.
Since becoming a cake business coach, I’ve now worked with 550+ cake businesses.
And I still get ridiculously excited when someone sends me a message to say:
“I DID IT!”
That’s why I created The Cake Business Reset.
For four days, I’d love to be the person in YOUR corner, helping you step back, look at your business differently and explore what could be possible next.
The Cake Business Reset is for you if…
✔️ You’ve been running your cake business for 6 months or more and you’re ready to look properly at what comes next.
✔️ You’d like to make more money from your business without assuming the answer has to be making more cakes.
✔️ You want more of the RIGHT orders and customers - not simply a fuller diary.
✔️ You want your business to give you more of what matters to YOU - whether that’s money, time, control, enjoyment or opportunity.
✔️ You know there are things you could be doing differently, but you’re not completely sure which changes would make the biggest difference.
✔️ You’re prepared to give your business some proper attention and actually do something with what you discover.
A quick note: The Reset isn't designed for brand-new cake makers who are still setting up their business.
And I won't be handing you a magic blueprint for the “right” way to run a cake business - because I don't believe there is one.
Ultimately, it’s YOUR business we’re building. Not mine.
What can happen when you start looking at your cake business differently?
When Laura first came to work with me, she already had a cake business. She didn't need to start again - but she wanted to take what she'd built and turn it into a business that reflected the level she wanted to work at.
Since then, she’s rebranded, launched a completely new website, moved into her own studio and started attracting premium wedding clients who seek her out specifically for her style - booking cakes worth £1,000+.
She's also gone on to win a national industry award.
She didn’t just get busier. She built it BETTER.
And that started with getting clear on what she wanted, seeing what could be possible and then making the changes that would move her towards it.
“I would not be where I am without you. I am incredibly grateful for everything you do for me and the amazing support you give me. ”
Ready to see what's possible for your cake business in 2027?
Maybe you want to make more money. Work fewer hours. Attract better-fit customers. Increase the value of your orders.
Or simply feel more in control of the business you’ve built.
You don’t need to know exactly what needs to change yet.
That’s what we’re going to work out together.
The Cake Business Reset
4 DAYS • COMPLETELY FREE
For cake makers 6+ months into business
Give me four days and let’s work out what YOUR version of a better cake business could look like - and what needs to change to start building it.
By signing up, you’ll also be added to my mailing list and will receive my weekly cake business tips newsletter but you can unsubscribe at any time.